Wish You Were Here: A Love Letter to Paris Through Postcards and Style

In a world obsessed with urgency, speed, and noise, there is something profoundly intimate about pausing to write a postcard. It’s a soft rebellion against the digital tide - a quiet whisper in a loud room. And when that postcard is sent from Paris, the whisper becomes poetry.

At Lino Perros, we believe style is more than fabric and form. It’s memory. It’s place. It’s story. That’s why our latest visual campaign, “Wish You Were Here,” is a cinematic homage to the act of remembering and the quiet longing that lingers in moments we wish to share with someone far away.

No words are spoken. No captions are read aloud. The entire story is told through fleeting gestures, textures, light, and the curve of a handwritten note - a visual postcard from Paris, where fashion, emotion, and storytelling intertwine.

The Heart of the Concept: Paris, Moments, and Memory

“Wish You Were Here” is not a typical campaign. It’s a gentle time capsule. A series of quiet moments where our muse (the modern woman) explores Paris - not as a tourist, but as a storyteller.

She is seen scribbling on a postcard in a café near Montmartre. She walks past a flower stall near Rue Cler, pauses at a bridge over the Seine, and gazes up at Sacré-Cœur from the steps below. She never speaks, but her story is clear: she is living a moment so full, so softly magical, that she wants to share it. Not through a selfie, not with a hashtag - but through something more tangible.

Each frame is interspersed with phrases that flutter onto the screen in our brand’s signature handwriting:

• “This morning light.”
  
  

• “Found your favorite café.”
  
  

• “Wish you were here.”
  
  

The words are simple. But like our accessories, they carry emotion in their detail.

The Visual Diary Format: A New Form of Fashion Storytelling

The structure of “Wish You Were Here” mimics a visual diary. Each sequence is a page. Each outfit, a mood. The entire campaign is a cinematic postcard set - framed, styled, and written by the city itself.

Unlike traditional fashion campaigns that rely on monologues, calls-to-action, or forced glamour, this campaign opts for realism blended with dreaminess. The film is visual-only. No voiceover. No spoken lines. Just a quiet, almost voyeuristic peek into someone else’s Paris.

The result is powerful: the absence of words amplifies emotion. It forces the viewer to feel, rather than consume.

Lino Perros and the Language of Handwriting

Why use handwriting as the sole form of text?

Because handwriting is the most intimate kind of branding. It reflects the hand, heart, and personality of the one writing. In a world of polished perfection, our animated handwritten overlays preserve a sense of the real. They shake. They loop. They live.

Each note in the film - “this sunset,” “your favorite scent in the air,” “wish you were here” - feels like a private letter slipped into your coat pocket. Our handwriting becomes the bridge between Paris and the person watching from afar.

Much like our handbags, which are crafted with detail and intention, our handwriting isn’t just a font - it’s a fingerprint. It embodies the brand’s soul: timeless, elegant, personal.

Styling the Story: Fashion as Memory, Not Display

What you wear becomes part of what you remember. The coat you wore when it rained in Montmartre. The flats that carried you across the Pont Alexandre III. The tote bag that held your postcards, perfume, and a Paris map folded five ways.

In “Wish You Were Here,” the Lino Perros accessories aren’t products. They are companions.

None of these moments are styled. They are lived. That’s what makes the fashion feel real. It isn’t worn for the camera. It’s worn for the memory.

From Paris, With Emotion

Paris in this campaign is not romanticized. It’s not the postcard version - it is the postcard.

We don’t show grand sweeping shots of the Eiffel Tower. We show reflections in puddles. Fingers tracing rain on glass. A flower petal stuck to a handbag strap. These are the kinds of moments people remember. Not the grand ones, but the tiny ones that feel like secrets.

In that spirit, each scene becomes a message to someone not present - be it a friend, a sister, a past self. Each gesture says: I was thinking of you when this happened. And the viewer becomes that person.

Our handwritten overlays serve as the emotional voice of the film. Think of them as thoughts captured mid-feeling. 

And the most repeated, most powerful:
“Wish you were here.”

A Love Letter to Stillness and Slowness

In many ways, this campaign is a response to our times.

We live in an era of rush - where travel must be documented, outfits must be posted, and moments must be shared before they’re even processed. With “Wish You Were Here,” we ask something radical: What if you didn’t say anything at all?

What if you just felt the moment, scribbled something down, and folded it away for later?

That is the emotion we wanted to capture. And it aligns beautifully with our brand philosophy:

• Timelessness over trends
  
  

• Story over spectacle
  
  

• Presence over performance
  
  

The Lino Perros Woman: Modern, Memory-Minded, Meaningful

Our muse is not chasing the next big thing. She is curating a life rich with emotion. She doesn’t need to post every outfit or prove every trip. She wants to remember them.

“Wish You Were Here” was made for her.

She is the kind of woman who still buys postcards. Who tucks museum tickets into her journal. Who matches her handbag to her mood, not a hashtag.

And when she walks through Paris - or Delhi, or Florence, or home - she carries something that reminds her of who she is: an explorer of beauty, detail, and meaning.

Campaign as Capsule: A Keepsake in Motion

“Wish You Were Here” isn’t just a video. It’s a capsule of emotion. It’s the kind of thing you come back to on a rainy afternoon, the way you’d re-read a letter from someone you miss.

We didn’t want to build a campaign. We wanted to build a keepsake. Something emotionally reusable. Something that aged well.

And just like a real postcard, it ends with a final frame - one that doesn’t scream for your attention but softly tugs at your heart:

✨ Wish you were here.
✍🏽 Lino Perros, Paris.

— Sent with memory, sealed in style.

Conclusion: The Fashion of Feeling

In a world chasing attention, “Wish You Were Here” invites stillness.
In a market obsessed with product features, we offer a feeling.
In a feed full of noise, we offer a postcard.

We hope this campaign reminds our audience - and ourselves - that fashion is not just about what you wear. It’s about what you carry, emotionally and literally.

Every Lino Perros piece in this film is a vehicle for memory.
Every moment in the video is an unsent letter.
And every viewer is the person it was meant for.

To you, dear reader, dear dreamer, dear explorer - we wish you were here.