fashion · Style Guide ·Sep 02, 2025

Letters to Paris: A Visual Love Story Told in Handwritten Silence

There are moments when a handbag does more than carry what you need - it carries who you are, what you feel, and how you remember the places that touched your soul. At Lino Perros, we believe that fashion is memory in motion, and accessories are often the punctuation marks in the stories we live.

As part of our Paris campaign, we introduce one of the most intimate, romantic, and cinematic visual concepts we've ever created - “Letters to Paris.” A story told not through words spoken, but through visuals, gestures, golden-hour light, and handwritten whispers.

The Inspiration Behind “Letters to Paris”

Every great story begins with a spark of inspiration. For us, the idea of handwritten notes - delicate, imperfect, personal - felt like the perfect counterpoint to a world dominated by screens and digital noise. Handwriting carries weight. It holds the pulse of the writer’s emotions. Every loop, curve, and pause between letters conveys something unsaid.

Paris, on the other hand, is the city where countless letters have been written, sent, and cherished. From Hemingway scribbling in cafés to star-crossed lovers exchanging postcards across the Seine, the city’s essence is one of written devotion.

By marrying the act of handwriting with the backdrop of Paris, we wanted to create a campaign that transcends advertising. It becomes a love letter to the city, yes - but also to the audience, to craftsmanship, and to timeless design.

Why Paris? Why Now?

Because Paris is not just a place - it is a feeling.

It’s the rustle of a trench coat against cobblestones. The click of boots echoing down Montmartre’s narrow stairways. The scent of old books and strong espresso. Paris is a city that invites stillness - and yet, somehow, always moves you. That contradiction is what makes it eternal. And that’s what makes it fashion’s greatest muse.

As a brand, Lino Perros has always believed in timelessness over trend, craftsmanship over chaos, elegance over excess. Paris reflects all of that and more. And through this campaign, we chose to make the city not just a backdrop, but a character in the story.

In the same way a great bag becomes part of your journey - a witness to your mornings, your departures, your quiet victories - Paris becomes part of this one.

Why Handwriting Matters to Our Brand

Lino Perros has always stood for more than just accessories. We stand for expressions of individuality, and there is no form of self-expression more intimate than handwriting. In a digital-first world, handwriting feels rebellious in its authenticity. It is imperfect, raw, and undeniably human.

When paired with Paris - the city of art, literature, and couture - it becomes a universal symbol of connection. Handwriting isn’t just words; it’s the echo of a heart in motion. For us, integrating our brand’s custom handwriting style into the campaign ensures that we leave not only a visual imprint but an emotional one.

Our handbags may be timeless, but this handwriting anchors them in memory, making each product feel like a chapter in a larger story.

If Paris is the setting, and the handbag is the story, then our handwriting is the soul.

Custom-developed for this campaign, the Lino Perros handwriting is not just a font - it is a feeling. With soft curves, flowing lines, and the texture of emotion, it doesn’t say things. It remembers them.

Every time it appears in the video - whether it’s overlaid on the unfolded letter, or delicately floating over a frame - it acts as a breath between visuals. It gives the audience space to feel something. It allows the film to slow down. To whisper.

Words like:

“To Paris, With Love.”
“This morning.”
“This light.”
“This heartbeat.”

They appear like thoughts left behind. Like emotional footprints.

Our handwriting, in this context, becomes the visual bridge between the viewer and the creator. It is timeless, just like the handbags it represents. And it speaks just enough to make silence sacred.

The Emotional Core: Paris as the Other Character

“Letters to Paris” treats the city not as a backdrop but as the second protagonist. The influencer writes, but Paris receives. The Eiffel Tower is the confidant, the Seine the silent reader, and the Parisian cafés the keepers of secrets.

By positioning Paris as a living presence, we mirror the way Lino Perros designs are created - with the wearer and the world in mind. Each design tells a story that only completes itself when carried into the streets, cafés, offices, and journeys of those who own it. Just as Paris breathes life into the letter, our customers breathe life into every bag.

Crafting a Visual Language

Without spoken dialogue, the campaign relies on a rich visual lexicon:

Lighting: Warm, golden, cinematic tones symbolize memory and nostalgia.
Movement: Slow pans and soft handheld shots evoke intimacy, as though the audience is part of the letter-writing process.
Props: Postcards, pens, folded notes - all tactile objects grounding the narrative.
Handwriting Animation: The emotional crescendo, merging the real with the imagined, and tying the visuals to the brand.

This visual language ensures that even without words, the message is universally understood: Paris is a story, and we are writing ourselves into it.

How This Story Integrates with Lino Perros

At Lino Perros, design has always been about quiet luxury - pieces that do not shout for attention but earn it through refinement, craftsmanship, and timeless appeal. “Letters to Paris” mirrors this philosophy. It does not rely on overt messaging, loud graphics, or spoken persuasion. Instead, it whispers, inviting the audience to lean closer, to feel, to connect.

The Handbag as Companion: In every shot, the influencer carries one of our signature bags. It is never forced into frame; instead, it becomes part of the letter’s journey. Whether placed gently on a café table or carried under the arm while strolling down the Seine, the bag is the unsaid line of the letter - the constant presence in the story.
The Handwriting as Identity: Just as our handwriting makes the letter distinct, our designs make every Lino Perros piece instantly recognizable. The parallels are intentional - handwriting and handbag, both unique signatures of the self.
Paris as Stage, Brand as Voice: Paris lends its timelessness, but it is our handwriting and our product that turn the fleeting into the unforgettable.

Influencer as Storyteller, Not Model

One of the most intentional choices we made was in how we directed our influencer.

Rather than having her pose or act, we simply asked her to be.

To take in the city. To walk where her feet led. To hold the letter not as a prop, but as if she had really written it. The result? A performance so raw and real that it becomes universal.

In her silence, every viewer can insert their own voice. Their own memory. Their own heartbreak, joy, longing, or nostalgia. This is what makes the piece interactive, in the most emotional way.

And this is what makes the campaign authentic to the Lino Perros woman - she’s not performing for the world. She’s living in it. Deeply. Elegantly. Quietly powerful.

The Customer Connection: A Letter to Them

While the campaign is styled as a letter to Paris, the truth is, every piece of handwriting is also meant for our customer. The hidden message beneath “To Paris, With Love” is “To You, With Love.”

Luxury, after all, is not about exclusivity alone - it’s about intimacy. It’s about making someone feel seen, understood, and remembered. By adopting the format of a personal letter, we tell our customers: You are part of this story. You are the one we are writing to. You are the one carrying this bag, this letter, this moment.

The Timelessness of Written Memory

In a world where Instagram captions vanish into the algorithm and digital ads are swiped away, handwriting endures. People still treasure letters from decades past, folded and tucked away in boxes. “Letters to Paris” taps into this collective nostalgia.

The handwriting in our film may only exist for a few seconds on screen, but its impact lingers, much like the smell of ink on old paper. It reminds audiences that true stories are never fleeting - they live on in memory, in design, in the everyday objects we choose to keep close.

Behind the Campaign: Craft Meets Craft

“Letters to Paris” is as much about craftsmanship in filmmaking as it is about craftsmanship in fashion.

Handbags: Designed with precision, detail, and quiet grace.
Handwriting: Custom-crafted for authenticity and emotional resonance.
Filmmaking: Shot with a cinematic eye, where every frame is curated like a painting.

This alignment of crafts - the writer’s, the filmmaker’s, the artisan’s - reflects what Lino Perros stands for: a confluence of artistry brought to life through design.

The Emotional Impact: More Than Marketing

“Letters to Paris” isn’t about going viral. It’s about going inward.

In an age of scroll-fast content and loud trends, we chose to slow down. We chose quiet luxury over loud consumerism, emotion over excess, romance over relevance. And the results speak for themselves - not in numbers, but in messages we’ve received:

“This made me cry and I don’t know why.”
“It feels like something I’ve lived, even though I haven’t.”
“Your handwriting gave me goosebumps.”

These are the kinds of responses you can’t buy. You can only earn them - by creating something honest, vulnerable, and beautiful.

The Bigger Picture: A Campaign as a Chapter

“Letters to Paris” is not a standalone moment; it’s a chapter in our evolving narrative as a brand. It is the first line of a longer story we are writing globally, where each campaign is a letter addressed to a different muse - sometimes a city, sometimes a season, sometimes a state of mind.

In this chapter, Paris is the muse. In the next, it may be Florence, New York, or even the hidden corners of India. But the principle remains: handwriting as identity, storytelling as design, and intimacy as luxury.

How This Ties Back to the Brand

At its core, Lino Perros is not just a fashion label. We are a storytelling brand.

Whether it's through the textures of our bags, the timeless silhouettes of our footwear, or the emotional resonance of our campaigns, we aim to create meaning - not just style.

“Letters to Paris” is a perfect encapsulation of our brand values:

Timeless elegance
Story-driven fashion
Emotion as experience
Quiet strength over showy noise

And most of all, it highlights how a single accessory - held with intent, chosen with care - can become the most powerful line in the story you're telling about yourself.

Final Words: An Open Letter to Our Customers

Dear You,

This isn’t just a video.
It’s an invitation.

To remember the cities you’ve loved.
The letters you never sent.
The mornings that felt like poetry.
The moments when your bag held your world, and also your heart.

Paris is the city we chose. But the story? That belongs to you.

To Paris, with love. To you, with meaning.

Forever yours,
Lino Perros